Cannes Lions
LEO BURNETT, Bangkok / BITE BANGKOK / 2006
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The story flashback to reveal that human has seek for pleasure since the stone-age. Then, no matter what happened; from natural disasters, animal extinction to oil price increases and bird flu. The optimism and pleasure-seeking are still the attitudes of people. The story ends with drinker’s philosophy “Pleasure lasts. Stay healthy to keep up with it.”
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