Cannes Lions

Hannah's Journey

TBWA\STOCKHOLM / SJ SWEDISH RAILWAYS / 2019

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Sweden is a very liberal country but there's still a way to go on what's accepted and considered "normal" during the ad breaks. Also, the right wing party is stronger than ever in Swedish politics (˜20%) – and we're starting to see backlashes for the LGBTQ-community.

Basically, it's more important than ever to take a stand and do it with pride.

By creating a TVC starring a real four year-old girl and her two dads and showing it during prime time in Sweden's biggest TV networks, this small film almost became a manifesto: "This is the way we want to live".

Execution

Hannah Bedrot is a four year-old girl living in the south of Sweden. This is her journey home, bragging to the entire train about her dad. However, she seems to be constantly contradicting herself... In the end, she's met on the train station by her two dads, and suddenly it all makes sense.

Similar Campaigns

3 items

Dreamhack

TBWA\STOCKHOLM

Dreamhack

2019, SJ SWEDISH RAILWAYS

(opens in a new tab)