Cannes Lions
McCANN ERICKSON ADVERTISING, Sao Paulo / CHAMBER OF COMMERCE DENMARK/BRAZIL / 2005
Awards:
Overview
Entries
Credits
Execution
Carnival is undoubtedly the most popular and traditional party in Brazil. It massively mobilizes the Brazilian population, who eagerly longs for these 4 days of absolute fun, joy and play.The Imperatriz Leopoldinense participated in the samba parade that took place in the Sambódromo in Rio de Janeiro on Monday night with 3,200 components, in a memorable and unforgettable show.
Outcome
Globo TV broadcasted the samba schools parade nationally. The audience rating during broadcast (1h20am to 2h20am) reached 14% (share of 64%), what represented a universe of approximately 10 million people who got to know more about Hans Christian Andersen. Besides, many countries in the world received the images of this wonderful party through Globo International.
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