A billboard cannot accomplish what this tram is able to do: it shows a 'Hapag-Lloyd Express plane' in motion. This draws attention on the brand, the internet adress and special offers. In terms of the price a trip on the tram gives you an idea of how cheap it is to fly with Hapag-Lloyd Express.

As part of the integrated campaign the HLX tram is responsible for Hapag-Lloyd Express gaining the highest profile of all German low-cost carriers within one year, while spending the lowest media budget of all. (Source: Ipsos Germany/Stern Trendprofile 2003).