Hapi is available for free on French Google Play and App store. We created ads for each of the two benefits: 1) a culturally cool way to occupy your commute and 2) an easy way to find ideas for weekend trip. All of them reachable by train.

The only paid media was concentrated in 3 local Paris-area newspapers. Otherwise we targeted commuters where and when they were easiest to reach. On trains, train-info apps, social media (with an short film), an email to travel-pass owners and ads in the SNCF/STIF advertising travel publications.

Over 18 000 downloads in just over a month. More than 1400 conversations on the web, 35 articles and blogs and much television and radio coverage including Télématin, the most popular TV morning show in France. 4/5 on likeability. “Simple…enjoyable…educational…easy to use…cultural added value…I didn’t know there was so much history all around me…I will go to bed a bit less ignorant” were some of the comments online. The English version for tourists is in production and we are working on another 40 places with a potential to go national.