We made a small camera module by applying the principle of a pin-hole camera. This small module goes inside the entrance of the can, which then becomes a Coca Cola can camera, "The happiness camera".

While taking a picture with the Happiness Camera, it is necessary to stay still, because the principle of pin-hole camera is that it needs more light to shoot than other common cameras. Consumers will be happier for the second time, when they look at their happiness moment.

Through Coca-Cola official social media, we put forward our explanation of the Happiness Camera to the public and we shared our happiness with the Happiness Camera from the event on the date we appointed.

The event did not finish as an event, but we delivered the Happiness Camera to all those who subscribed for it through our official social media. Many people had subscribed, captured their moment of happiness , and shared it through the social network.

First of all, we made a Happiness Camera by applying the principle of pin-hole camera to capture the moment of happiness, and we gave an explanation of it on Coca-Cola’s official social media.

When people took interest in it, we gave a notification of the date and venue of the event where they could experience our Happiness Camera for themselves.

Many people, who participated in the event, captured their happiness moment and shared their picture. Also for people who couldn't join, they could request for the Happiness Camera through the Coca-Cola official social media sites.

While taking picture with the Happiness Camera, it is necessary to stay more still, because the principle of pin-hole camera needs more light to be shooting than other common cameras.

3 seconds on sunny day; it can be only 3 seconds, but while you look at the Coca-Cola with the happiest expression you can ever make, Happiness Camera will capture the moment of light, movement, expression and all other atmosphere once into a single picture that you can keep.

Consumer will be happier for the second time, while they look at their happiness moment.