We took control of a circuit of bus stops located near school zones or with a high number of affluent kids, and we dressed them with the most representative and magical icon of the movie: the wardrobe. The doors remained closed during the teaser phase, generating high curiosity among the kids that encountered it. For the launch, the doors opened to reveal the secret inside: the new Narnia Happy Meal.

The Narnia Happy Meal ran out before the scheduled date. The campaign had to be dismantled before the cut-off because no inventory was left.

Sale results of Happy Meals increased by 13%, which brought it to a level never reached before.