Brief: Make designers flip through the Papers.

To promote their new range of Arena papers Fedrigoni needed a creative solution that could demonstrate the varieties of textures within the range. They wanted designers to experience and explore the tactile combinations

Let designers have some flipping fun.

As designers, we all know happy accidents often result in moments of pure joy. We brought this simple insight to life by sketching some of the irrational things that make us all happy! In doing so, the traditional swatch-book got flipped into a flip book.

Hand drawn with Indian ink and dip pen. We just approached it from a point of view of freedom, joy, and simplicity. The happiness of messy ink is playfully different than cool minimalist tomes that swatch books often become.

Flipping good sales for Fedrigoni.

Hundreds of Happy Mess limited edition prints are in the hands of leading designers and studios throughout Europe. The lucky recipients are enjoying discovering the ‘rational yet elegant’ paper stock through the contrasting 1024 ‘messy irrational’ combinations