We created visuals that reflect the reality of moving. In each one, the collection of objects piled up in a truck represents an iconic item on the McDonald’s menu. In doing so, we reminded Quebecers that Moving Day and McDelivery go together like ketchup and French fries.

Each visual consists of a structure that’s 9-feet tall containing around 100 objects. The contents of the trucks also tell specific stories: the French fries represent a young man moving into his first apartment, the Egg McMuffin, a couple of young professionals moving into a condo, and the Big Mac, a young family going to the suburbs.