Christmas and New Year’s. The season for giving warm, thankful greet-ings to each other. However, these days most brands focus on sales. So people are overburdened with sales ads. As a new product launching near Christmas, we didn’t want the new Gear S2 to be one of these.

None.

Joining forces with 20 world-class illustrators, we made 30 illustrations of the new Gear S2 using seasonal Christmas objects like snow man, Rudolph the reindeer, Christmas cracker, candy cane, and snow balls. We especially focused on simple and bold graphics to highlight the new Gear S2 design.

We sent out the world’s biggest Christmas card to 20 locations in 9

different countries. Starting in London where we could put up

the largest (Marble Arch) and longest (Waterloo Station) OOH

card in Europe, and continuing on to Milan, Singapore, Paris,

Hong Kong, Moscow, Seoul and many other places.