2023 COULD BE THE HOTTEST YEAR ON RECORD.

——EU’s Copernicus Climate Change Service

But the outdoor workers have to face the scorching heat outdoor directly, because of the duty.

But as an icy-cold beer brand，our brand mission is to cool everyone down,

Helping them fight the heat is our duty.

In the face of the "can't drink beer at work" problem, we have to come up with an innovation solution.

Facing "can't drink beer when they work",

We inspired by the outdoor workers，We revolutionize the centuries-old cooling tradition.

We created "ICED MAOJIN CAN".

And held a publicity conference to bring them an ice-cold experience like real beer.

As an ice-cold beer brand, our brand mission is to cool everyone down.

Wherever they are, our cold experience should be there.

In the community where they gather，we create a heart-warming icy experience.

On 10 November 2023, at the Guangdong Provincial Trade Union, we donated 10,000 ICED MAOJIN CANS.

In the community where they work, we also made a tribute poster to toast them.

Our program is supported by China's largest labor protection organization.

The can has been formulated as a permanent official high temperature allowance.

This means that the Harbin ICED MAOJIN CAN is no longer a welfare for a few, but has become a standard for all outdoor workers in the future.

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