Media agency gave us the top 50 songs that our target prefers to listen to on radio stations and we used them as our primary source.

We found the most relevant radio stations for our target, and we got that exact moment, before the song started, and put the right words, right before our target would listen to them as a part of the song.

We duplicated the number of visitors on our store, asking for the led head lamps. We gave them a trial, and they could prove by themselves the real power of the Harley-Davidson Head Lamps. 30% of the people that tried them, bought them.