On the back of pack, each of the animal characters take on their own personality and interact with the ingredients in a fun and engaging way.

We also evolved the logo to leverage the brand equities. The logo now has two functions – to resemble the shape of a wheat grain to promote wholegrain goodness and to mimic the mouth of the animal characters – suggesting the character has a mouth packed full of ingredients.

Inside the carton, individually wrapped cereal bars are printed with the animal characters on flavour specific colours, complete with engaging animal facts offering a fun and educational snack-time experience.

This interaction between the illustration and product photography aids shelf stand out and enhances product appeal to both parents and children.