Cannes Lions
COSSETTE , Montreal / AMNESTY INTERNATIONAL / 2016
Overview
Entries
Credits
Description
Cutouts in the hashtag allowed natural light to shine through the piece and communicate a ray of hope while drawing more attention to the poster and the cause. Though the promotion of the #FreeRaif hashtag, this campaign helped to get the focus on the cause by centralizing opinions in a single and strong channel.
Similar Campaigns
12 items