To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together.

With an inclusive, diversified, and extremely popular selection of artists, we invited music fans to show their power, and turned Coke packages into a symbol of their unconditional love for the artists.

Each package featured a picture of an artist and a chance to put your idol in the Coca-Cola’s feat of the year.

Throughout the 3-month campaign, we encouraged fans and artists to vote for their favourite artists and suggest the best partnerships between the contenders.

When the voting was closed, the winning FanFeat was an unprecedented combination, featuring artists from different styles, who had never recorded a song in common. Pabllo Vittar, for pop gay music; Simone & Simaria, country music idols; and Luan Santana, a pop romantic idol, teamed up to record “Hasta la Vista”, release a music video, and perform together in a concert, where each on sang their biggest hits and the FanFeat song.

- 14.1% more Coke cans sold vs PY

- Record-breaking teen engagement in Coca-Cola’s promotions

- 3 million votes

- The music video was #1 trending on YouTube.

- The music video got 2 million organic views in only 2 days

- #14 Top Viral Spotify Brasil in only 1 day

- 6+ million visits to the campaign website

- R$18.3MM Earned Media.

- The live concert with Pabllo on Facebook broke Coca-Cola Brasil’s records and Facebook Brasil’s record in consumer goods (600K views)