Havaianas created a line of premium flip-flops featuring Swarovski crystals and other delicate pendants. This special collection is hand-made by artisans in a small town in the Brazilian north-eastern region.

A website for the Havaianas Special Collection was designed, showing how such a democratic product can be so unique and stylish at the same time –through an interactive experience. In the animation we see the various models of the Havaianas Special Collection being made: hands sew the pendants on to the flip-flops, in a magical, dream-like atmosphere. The soundtrack, recorded by a live orchestra, combines traditional Brazilian rhythms with an electronic beat, and conducts the narrative in an emotional way.

The original website has been so successful it’ll be translated into several languages for the global audience.