Cannes Lions

HAVAIANAS

ALMAPBBDO, Sao Paulo / ALPARGATAS / 2009

Awards:

3 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

This is a set of jobs that were executed on the last 12 months to the brand Havaianas, which has resulted in this Design Case. They are executions in different ways and medias that were exposed in Europe, USA and, specially, Brazil.

Outcome

The success is proved by the high measure of relationship of the brand with its consumer, making the product be not only a rubber sandal to be a part of Havaianas. It's a symbol of the Brazilian spirit, which is translated from Havaianas through its colorful, simplicity, optimism, happiness and good mood.

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