Cannes Lions
ALMAPBBDO, Sao Paulo / ALPARGATAS / 2009
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Overview
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Description
Havaianas needed to promote their first international high fashion product.
Execution
The invitation was printed on Japanese paper. The use of the tattoo was mandatory to enter the lounge (picture 1). On the invitation envelope it read in Japanese: 'São Paulo fashion week, Havaianas, we love you.'
Outcome
More visitation from consumers on Havaianas' stands and in stores.
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12 items