We created Cinema Havana, a project of films for the internet that would reflect the brands essence in a series of films that would be delivered in 4 chapters.The idea was that the films were the tip of the iceberg of a project that would be followed by a trailer in cinemas, viral material, online strategies, premieres, events and a PR strategy.

•More than 50 articles and notes were written and displayed in the most important media (press, radio, internet and TV).•About 100,000 visits to the site in only 3 weeks, even before the launch of the shortfilms.•The image of the brand changed dramatically from old, traditional and boring to modern, funny and sophisticated. (Source GfK Mexcio).