Cannes Lions
WUNDERMAN THOMPSON, London / KITKAT / 2021
Overview
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Credits
Execution
The work features the words of a fed up person who lives under the tyranny of modern life. Whether it’s the mental gymnastics of remembering multiple passwords, enduring the ridiculous ‘corporate’ speak in the office or suffering cliché Millennial colloquialisms, these days, there’s a lot of modern complexity and annoyances to put up with. Luckily Kit Kat is still a simple, satisfying treat that gives us all the opportunity to have a break and escape for a moment. Unchanged after over 75 years, this delicious snack is the perfect antidote to modern life and these irritating conventions.