The commercial depicts an emotional bond between a father and daughter to reinforce the product proposition of ‘flame-retardant wires'

The film opens to a cold, winter morning at Dal Lake in Srinagar. A daughter, who has risen early to prepare lunch for her working father rows a boat across the lake to deliver food in a tiffin box. By the time she reaches, the food is almost cold. Fearing that the food will become inedible once it's cold, she urges her father to eat immediately. But her father bogged down by work, shirks her away and rebukes her. Undeterred the girl continues urging her father, but then she eventually gives up and leaves. But before leaving she uses Havells wires as an apparatus to heat the food, because she is sure that they won't catch fire.