Cannes Lions
BBDO NEW YORK, New York / HBO / 2010
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In “Happy Kid” what begins as an idyllic depiction of a kid safely asleep surrounded by friendly teddy bears, is revealed to be a neglected kid asleep in the middle of a diamond smuggling operation. True to the “It's more than you imagined” concept, “Happy Kid” is more than a commercial. It also serves as a scene from a larger story, which can be experienced at hboimagine.com.
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