There are few pleasures greater than diving into a pizza and any of HBO’s award winning sex, drugs, comedy and violence. Unless you’re 19 and your parents insist on watching it with you, over your shoulder. This classic family dynamic inspired our seven Awkward Family Moments films. The perfect reason to use HBOGO and dive into a stream of unadulterated content, far far away from the parents.

Faithful: Dad was quite the lady-killer. And tales of his long-lost escapades are softly killing his son.

We shot 7 films between 30-1:20 seconds long and posted them on HBO’s YouTube channels, Twitter and Buzzfeed.

The films quickly went viral. Only spending $115,000 in media, the campaign generated over 3 million views in 72 hours and coverage from over 100 different media outlets worldwide. As of this writing, we’re only four days live.