Cannes Lions
HBO LATIN AMERICA GROUP , Sunrise, Fl / HBO / 2014
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Description
The campaign explores the complexity of the human mind,
establishing an analogy with a labyrinth, as an abstract reflection of Carlo’s psyche,
and its connection with his patient’s pathologies. This labyrinth is built assembling
several spots from Sao Paulo, where the characters and audience travels among
thoughts, challenges and dreams.
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