The theme of the new season, “Everyone has something to hide,” was brought to life with interactive audio billboards featuring everyday people walking on a city street. A jack built into each person’s head invited passersby to use headphones to plug in and hear their secret, ranging from the innocuous (an overweight man wearing a slimming girdle) to the dramatic (a woman who hates her baby and what it’s done to her life). Installations ran in two markets: A travelling, double-sided 10’ x 20’ audio wall in LA and a 42-panel Times Square subway station domination in New York.