Cannes Lions
HBO LATIN AMERICA GROUP , Sunrise, Fl / HBO / 2013
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The campaign for HBO's new original production presents an analysis of the inner life of the main character; a hired assassin, who ironically runs a funeral home.
The film "immortalizes" in time his everyday situations and dramas through unbroken panning movements and tracking point techniques which allowed CGI effects in postproduction to be incorporated. While the camera ran through the sets; in Mr Avilas's POV, actors remain in still poses and in some cases with custom supporting props.
The intimate and dreamlike feel emphasizes the tension that exists behind his everyday life and this wallpaper which is used as a graphic resource in the audiovisual pieces, blending them with the series’ art direction.
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