Cannes Lions

HD DVD

GOODBY SILVERSTEIN & PARTNERS, San Francisco / HD DVD / 2008

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Description

HD DVD is the next generation in high-definition entertainment. Our challenge online was to raise awareness of the category and get consumers to realize that there was a way to watch their movies that was way better than just standard DVD. We brought to life the idea that HD DVD takes your classic movies and makes them 6x more blood curdling-er, suck up-ier, and earthquak-ier.

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