Cannes Lions

HDFC BANK AUTO LOANS

EURO RSCG INDIA, Mumbai / HDFC BANK / 2010

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Overview

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Credits

OVERVIEW

Execution

To recreate the feeling of having your own a car, HDFC Bank surprised taxi passengers by gifting them a free ride on reaching their destination. Passengers in turn experienced the feeling of owning a car even if they were travelling in a taxi.

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