Cannes Lions

HEAD & SHOULDERS

HARD HAT, Stockholm / PROCTER & GAMBLE / 2013

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In the campaign with world famous hockey star, Henrik Lundqvist, for Head & Shoulders, we once again see his unexpected dedication to Head & Shoulders. This time, he manages to interrupt the Jay Leno of Sweden - TV host Alex Schulman, when he is in Central Park filming a New York travel feature for Swedish television.

In this second film of the campaign we see Alex Schulman in Central Park, sitting in a pedicab as part of his New York travel feature. All of a sudden, Henrik Lundqvist comes running and jumps into the pedicab next to Alex telling him, “ I've been looking all over town for you!”. Once again he interrupts Alex in the middle of a shoot, only to hand him a bottle of the new Head & Shoulders Apple Fresh that he “forgot to give Alex” the last time they ran into each other.

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