Cannes Lions
SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2011
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Drive awareness and trial for Head & Shoulders Hair Endurance for Men, the shampoo that promises fuller, thicker-looking hair. Our target audience was the “guy’s guy”, age 18-49, with thinning hair who doesn’t really want to talk about it, and certainly never thought about buying a product for hair loss…because that’s for guys who are vain.
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