We needed to communicate the character of Head & Shoulders showing how this anti-dandruff shampoo sees life.As H&S sees it, life should be lived without inhibitions because life without dandruff is more fun.

In order to show the H&S point of view, with his different perspective, we discovered new images. In magazines, the original cover was recreated from the H&S point of view.

We were able to show the model's healthy scalp, clean and 100% dandruff free.

Because life without dandruff is more funThat's the Head & Shoulders point of view