AIAIAI is a smaller Danish headphones company with a clear and functional design, rooted both in a minimal Scandinavian design tradition and in a modern no bullshit aesthetic. Not to mention all headphones comes with an acclaimed sound. All at an affordable price-range, without being cheap. The target audience is a mixture of DJs both aspiring and professional, music artist as well as design conscious.

An innovative approach to headphones isn't only about modularity. It’s beneficial that we are wasting less than before. Making the sustainability part, a natural extension. Also meeting the demands from the consumers of a higher degree of influence, the input from artists, labels and users in general, has been difficult to react to it in the past, as the production set up was more rigid. With modularity we are much more able to implement new ideas in a completely different way, as we can now upgrade on the individual part or introduce new parts, rather than making a new headphone model.

Without any media-spend, a long list of credible and popular media shared the news. From Fast Company, Engadget, Creators Project, Adweek, Playboy, Metro and Daily Mirror to rapper Lil' Wayne posting the video to his 56 million Facebook fans. 1.2 million views on Youtube, 7.4 million video views on facebook, 60.000+ shares on facebook and twitter. 70,000 plays / 13,149 downloads of the track, and a 40% increase in followers on Soundcloud. The AIAIAI website/webstore traffic saw a 75% increase. All resulting in thousands of new fans, increase in both awareness and sales.

1.2 million views on Youtube, +30.000 shares on facebook and twitter. 70.000 plays / 13.149 downloads of the track, and a 40% increase in followers on Soundcloud. Direct traffic to the microsite was around 50.000 visitors, as well as the AIAIAI website/webstore traffic saw a 75% increase. All resulting in thousands of new fans, increase in both awareness and sales.