The idea was using the medium itself to take care of the consumer, where one of the jobs was doing an ad, which is also a bag of gel in a magazine for runners/sportspeople.

The ad ran at "Runners" magazine,a magazine for people who like and are interested in sports and practice, mainly running.

Omint's care with its members was fully translated in the job, which took upright care of the reader after his sports practice.It generated spontaneous media in traditionally healthy circles,such as people who practice sports.Positioning Omint as an innovative enterprise, focused on health care not diseases,therefore optimising the invested budget.The communication/advertising was key to keep Omint's organic growth, achieved in the last years, reaching R$ 544 million in revenues with a 13.43% growth and increasing from 90,000 to 97,500 life plans.