For the first time ever, Australia’s national level of health is in decline. Medibank is Australia’s largest private health insurer. So they started something big and positive that every Australian could be part of. It’s called Generation Better.

Generation Better is not bound by age or physical fitness. It’s bound by the belief that small, achievable steps are all it takes for a healthier, happier Australia. It’s a philosophy designed to be accessible by every Australian and, just as importantly, by every part and partner of the Medibank business. Using the Generation Better platform, every single piece of communication Medibank now creates is designed to enable and assist regular Aussies on their path to better health.

Through partnerships with our biggest food retailers, sports stars, national sporting events, local governments, communities and travel companies, each film offers advice or an opportunity on small steps towards better physical or emotional health. Each Medibank film finishes with the Generation Better hashtag, encouraging viewers to join in the nationwide conversation happening as part of the Generation Better movement.