Cannes Lions
OGILVY FRANCE, Paris / MUTUELLE GENERALE / 2009
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Message :Even when things have gone wrong, with the right health insurance company, you won’t lose either your smile or your optimism.Mechanism :In a hospital waiting room a clock slowly ticks the seconds away.But, already, things are looking up. The music starts, and despite themselves, our patients can’t help but keep time with the beat or sing along. Soon, they’re dancing, each according to their ability.A doctor asks: What’ve that lot got?Nurse: A good health insurance.Screen :60 years of experienceMore than a million happy membersVO: Mutuelle GénéraleIt’s already better
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