Spikes Asia
PYRAMID FILM, Tokyo / EPSON SALES JAPAN / 2016
Overview
Entries
Credits
Background
While there are many people who wants to address their everyday lack of exercise, going to the gym or taking time for a run can be difficult, both psychology and mentally. Ideally, it would be nice if we can overcome the lack of exercise in our daily lives without spending too much time and effort.
Execution
1. Set “The Healthiest Route” under the search result.
2. Simulate the scene, weather condition, expected calorie consumption, should the one station be walked.
3. Stimulate motivation to walk your one last station by showing the actual image of the route and quantifying its merit.
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6 items