Phonak - based in Zürich, Switzerland - is a leading brand in developing, manufacturing and distributing hearing aids. They asked us to create an international campaign for a revolutionary new range of hearing aids targeted at a broad audience with hearing problems. The Spice Generation offers hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes.

We dramatised the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerising customers and retailers alike.

The launch of the Spice Generation proved to be a success for Phonak. Demand among fitters and customers keeps increasing due to the recognisably unique visuals that distinguish the devices unmistakably from the competition.