Samvaad Hearing Clinic caters to the hearing impaired in the city.Our challenge was to make sure our voice reached each one of them, but we didn't have the budget for television or print. So we used the most cost effective yet efficient medium, radio.

We did this by designing the first ever news bulletin on radio for the hearing impaired. We took over the afternoon news updates for a day and created an experience.

Our creative strategic solution was to make the first ever news bulletin on radio for the hearing impaired. We took over the afternoon news updates for a day and asked those accompanying the hearing impaired to enact the news to them using sign language. We introduced our product at the end of the news bulletin.We took over the news updates on a radio channel for a day. Just when the regular listeners were expecting a regular news update, they were pleasantly surprised to hear the news bulletin for the hearing impaired. It worked to our advantage as they remained tuned in till we introduced our product.

Since we used an inexpensive medium, the sales and profits reached an all time high. The novelty value of the bulletin resulted in better brand recall. The clinic's annual targets were achieved in less than 2 months.

- The sales of the Siemens hearing aids increased by 63%. - Samvaad Hearing Clinic's footfalls increased by a whopping 57%.

The advantage of using an inexpensive medium for an indispensable product was evident.