One in three heart attack victims die before they reach hospital, mostly because they fail to recognize the symptons and delay medical assistance.

'Watch Your Own Heart Attack' allowed people to experience what those symptons would feel like in the safety of their living rooms. The two-minute film, shot from the viewer’s perspective, saw Steven Berkoff vividly take the viewer through the experience of a heart attack. This was appointment to view television, screened only once, backed by an integrated campaign to create national anticipation.