People are complacent about their hearts. Very often heart disease goes undetected until it’s too late. We live in an age of the quick fix and an “I’ll deal with it later” attitude prevails. Shock tactics weren’t going to work. So we decided to play along with the “don’t care” mindset and created our own company called cheaphumanhearts4sale.com. At first people were told not to worry about their hearts because they could just buy a new one from us. When they tried to, however, they were told to “get real”.