Our idea was simple. What if we used all the data we have of our time with our Passengers and turned it into something they’d enjoy? So we turned a year of their travel with us into a unique piece of art. We created an algorithm that turned every flight into a brushstroke. Time of day, seasons, and locations all played a role in creating the artwork.

We wanted to give our top fliers something truly unique to thank them for flying with us, so we created an algorithm that turned their flight data into art. We reached out to our Customers with an email. When they clicked on the email, whether on their laptop or mobile device, they were brought to our Heart of Travel website. From there, their art was only a click away. The experience itself was immersive; they could watch their art come to life and interact with it. At the end, they could print it or save it to their device. They ended up showing us the love right back by booking over a million dollars’ worth of new flights.

The intention of the project was to say thank you to our most loyal Customers, and let them know how grateful we are that they fly with us. Our Customers responded with our highest email open rate ever, and countless reposts of their artwork online. We also included a “book now” button from the site, and that one button lead to over one million dollars in new bookings.