Partnering with a major director within the entertainment industry was key in order to bring this mythical story to life. Even as the inner workings of this spot represent a seismic cultural shift, the director’s approach was that on the surface, it plays out as a thrillingly tense chase film. By tapping into ancient truths and reflects the spirit of the times, yet speaking to the new paradigm of storytelling with the Perrier woman at the vanguard. The director and DOP take the viewer to an unusual yet familiar atmosphere, where the heat is unquestionable. ‘Heat’ became a visual tribute to the spaghetti western genre and juxtapose it within the arid urban environment of a timeless city. The work also included lighting and color grading to render the extremely dry and warm climate, which led to this unique orange tint.