Cannes Lions

HEAT LETTERS

PUBLICIS MACHINE, Cape Town / MEDIA24 / 2015

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Overview

Entries

Credits

OVERVIEW

Description

People love other people’s business.

It’s inherent in every one of us.

The problem?

Some just won’t admit it…

…not even to themselves.

So instead of sending potential subscribers a flyer for the June edition…

We sent them a letter…

And what’s more interesting than a letter addressed to you?

A letter addressed to someone else…

Execution

People love other people’s business.

It’s inherent in every one of us.

The problem?

Some just won’t admit it…

…not even to themselves.

So instead of sending potential subscribers a flyer for the June edition…

We sent them a letter…

We used the existing database of potential subscribers.

Heat Magazine SA sales climbed from 27 929 to 29 401 in the period of the campaign -

The Audit Bureau of Circulations of South Africa circulation statistics for the period April — June 2014.

Outcome

Heat Magazine SA sales climbed from 27 929 to 29 401 in the period of the campaign -The Audit Bureau of Circulations of South Africa circulation statistics for the period April — June 2014.

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