Cannes Lions
HEAT LETTERS
PUBLICIS MACHINE, Cape Town / MEDIA24 / 2015
Overview
Entries
Credits
Overview
Description
People love other people’s business.
It’s inherent in every one of us.
The problem?
Some just won’t admit it…
…not even to themselves.
So instead of sending potential subscribers a flyer for the June edition…
We sent them a letter…
And what’s more interesting than a letter addressed to you?
A letter addressed to someone else…
Execution
People love other people’s business.
It’s inherent in every one of us.
The problem?
Some just won’t admit it…
…not even to themselves.
So instead of sending potential subscribers a flyer for the June edition…
We sent them a letter…
We used the existing database of potential subscribers.
Heat Magazine SA sales climbed from 27 929 to 29 401 in the period of the campaign -
The Audit Bureau of Circulations of South Africa circulation statistics for the period April — June 2014.
Outcome
Heat Magazine SA sales climbed from 27 929 to 29 401 in the period of the campaign -The Audit Bureau of Circulations of South Africa circulation statistics for the period April — June 2014.
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