Marketing Objective: To increase brand awareness of American Standard as an HVAC provider by reinforcing that American Standard is a trusted company and thus a reliable HVAC brand.Consumer Insight: The target consumer is looking for someone to simplify the category, the product, and the process of purchase for them.

Challenge: To create breakthrough creative in a low-involvement categorY - on a small media budget!

Strategic Execution: Developed an innovative, high impact and humorous advertising campaign to stand out from the clutter. Used a single message of comfort delivered in a clever and memorable way.