Cannes Lions
PUBLICIS ROMANIA, Bucharest / BERETTA / 2008
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Description
The whole Beretta campaign was around a generic benefit that client want it to communicate - the warm feeling in your house. This radio presents in a very simple manner a summer/warm feeling of Hawaii, using the specific sound of a holiday in the warmth - the ukulele sound. What we convey is that you can have summer anytime you want, in your house. With Beretta Heating Systems.
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