Cannes Lions

HEBBES.B ONLINE SHOPPING

LG&F, Brussels / CONCENTRA / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

Those little ads weren't just placed anywhere. They always appeared after horror movies and thrillers.People can't sleep after such movies, so why not surf on Hebbes.be while you're awake.

Outcome

Visitors to the site increased considerably, as did new memberships.

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