Cannes Lions

HECKLER

TAXI CANADA, Toronto / BOSTON PIZZA INTERNATIONAL / 2015

Film
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Description

Boston Pizza wants to be known as Canada’s #1 sports restaurant. So we developed the Boston Pizza ‘Fan Stories’ campaign to profile people who are connected to sports in an interesting way and tell why they are fans of Boston Pizza.

‘Heckler’ is a story of a kid who loves sports – the heckling part. When his parents need a break from the heckling they take him to Boston Pizza for the new Big Dipper sandwich. He loves the sandwich and his parents love that it keeps him quiet and stops the heckling.

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