Cannes Lions
HEINEKEN
MARCEL, Mexico City / HEINEKEN / 2015
Overview
Entries
Credits
Overview
Description
We put several Green doors around Mexico City to challenge Mexicans to cross their borders, to experiment unique experiences.
Outcome
14 % sales volume increase.
+23% en Advertising Evaluation vs LY
+18% en Brand Approval vs LY
+21% en Product Quality perception vs LY
+35% en Main Brand amongst target vs. LY
Volume Increase +14% vs LY
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