Thousands of people gathered to witness each round of live matches shown from installed LCD screens for many weeks. Up until the final result on 27th of May which was engraved on the new Heineken UCL can before actual launch date. During just the first week of the micro site there were over 200,000 page views, the sales of this new Heineken can grew more than 135% with over 26 million baht returned media value. Millions of these Heineken UCL cans were sold out during the first two weeks (mostly bought by Non-Manchester United fans).