Heineken’s Rugby World Cup sponsorship TVC is reminiscent of a blockbuster movie and will be part of a global campaign. The creative work was ultimately driven by the strong loyalty and committed rugby fans. They have a need to belong to a group of friends and be part of one of the world’s great sporting experiences. United with their peers, they go to great lengths, overcome any barrier, endure hardship and are part of this event. Fans join forces to literally move the earth's foundations, united to enjoy the game over a Heineken.